judgment-free healthcare
In a time when comprehensive sexual health services are hard to come by, Be Well Health took a bold step. Partnering with Walgreens, they opened their first clinic in central Phoenix, dedicated to serving the LGBTQIA+ community. Tasked with generating awareness, educating the community and driving appointments, The James Agency set out to ensure this groundbreaking endeavor could thrive and make a real difference.
Check it out at bewellhealthaz.com.
CLIENT
Be Well Health
DELIVERABLES
Strategy
Brand Identity
Messaging
Website Design
Organic Social
Paid Media
Print Collateral
Public Relations
ROLE
Art Direction
Design
Photography
ADDITIONAL CREDITS
Shane Tang | Creative Direction
Alyssa Herrera | Design
Morgan Chan | Copywriting
Natalia de la Peña | Organic Social
Christina Kolomitz | Public Relations
Through exploration of the competitive landscape and engaging brand workshops, we successfully defined Be Well Health’s target audience, laying the foundation for a compelling brand messaging strategy. The powerful narrative of Be Well Health practically wrote itself, culminating in a vibrant visual identity with unique brand colors and a resonant logo. We translated this vision into a mobile-first website, facilitating seamless information access and appointment scheduling. Through integrated campaigns across in-app advertising, print and paid media, we effectively shared the Be Well Health story, driving awareness of the importance of sexual health and spreading the word of the clinic’s launch.
Process
brand keywords
brand story
tagline
color symbology
b+w logo options
color logo options
chosen logo
logo expansion