beginning of the best
Fiesta Bowl hosted the 2022 College Football Playoff Semifinal and returned to our team for another marketing playbook. We didn’t want to fumble the ball, so we got off the bench and got to work on a new campaign to build brand awareness and fill the stadium with fans. We tackled all of Fiesta Bowl’s goals through creative and paid media execution.
With 3D billboards, photography and video, our creative team leaned into the essence of memory-making with friends and family, while capturing the excitement of the CFP Semifinal.
CLIENT
Fiesta Bowl
DELIVERABLES
Strategy
Media
Creative
Video
Photography
ROLE
Design
ADDITIONAL CREDITS
Shane Tang | Creative Direction
Nichole Hawes | Design
As TCU and Michigan battled for a spot in the championship game, we fought for the ultimate number of impressions and ticket sales with our media strategy. Through strategic media tactics and real-time optimization, we scored a touchdown.
