Legendary With a Twist
project overview
Hotel Valley Ho is a Scottsdale icon known for its mid-century modern architecture, vibrant personality and unmistakable sense of style. Since opening in 1965, the property has remained a standout destination by embracing what makes it different: color, character and a playful approach to hospitality.
The challenge was continuing to elevate a beloved brand while preserving the personality that made it iconic.
Through ongoing creative partnership, the goal was to create a cohesive brand experience across every guest touchpoint, from digital experiences and campaigns to on-property materials and seasonal storytelling.
client
Hotel Valley Ho
role
Art Director & Lead Designer
I helped bring the Hotel Valley Ho brand experience to life across multiple channels, including:
Website design
Photography direction
Digital design
Email design
Print collateral
Menu design
Marketing materials
Campaign creative
Iconic brands face a unique challenge: staying relevant without losing what made people love them in the first place.
Hotel Valley Ho already had strong brand equity, but the opportunity was to continue to push the creative forward while maintaining its unmistakable personality.
The challenge was shifting the perception from "An historic hotel" to "An iconic destination that is always evolving."
Every touchpoint needed to feel intentional, memorable and unmistakably Valley Ho.
the challenge
the visual direction
The creative direction leaned into the hotel’s signature personality: bold, colorful and effortlessly cool.
Photography highlighted the energy of the property, from its architecture and design details to the people and experiences that bring the space to life.
Design systems across digital and print balanced retro inspiration with modern execution, creating materials that felt elevated while still capturing the playful spirit of the brand.
the brand experience
The work extended across the full guest journey, including:
Website experience
Digital advertising
Email campaigns
Billboards
Print advertising
Menus
Brochures
On-property signage & collateral
Each execution reinforced the same idea: Hotel Valley Ho is not just a place to stay. It is an experience guests remember.
the results
The ongoing creative partnership helped strengthen Hotel Valley Ho’s position as one of Scottsdale’s most recognizable hospitality destinations.
Results included:
290K+ Paid Media clicks in 2025
68% YoY increase in revenue within 90 days after the website launch
11% Increase in average engagement time on the new website
Award-winning creative recognition for website and video work
Platinum Award: Video Production from Hermes Creative Awards (2026 Lifestyle Video)
Platinum VIDDY Award (2026 Lifestyle Video)
Visit hotelvalleyho.com
photos
how we got there
