MAKING BREAKFAST A LOCAL RITUAL

JOJO Coffeehouse set out to become Old Town Scottsdale’s go-to breakfast destination by leading with warmth, quality, and everyday energy. We developed a modern, welcoming campaign that highlighted JOJO’s vibrant atmosphere, signature coffee and mimosa flights, and commitment to real, house-made ingredients. The storytelling felt timeless and approachable, designed to invite locals in and turn routine mornings into something worth lingering over.

The campaign came to life through high-impact video built for paid media and partnerships, supported by precise local targeting within a five-mile radius. By prioritizing reach, frequency, and product-forward moments, the work drove measurable foot traffic while positioning JOJO as the most recognizable breakfast spot in the neighborhood. The result was a brand presence that felt familiar, community-driven, and impossible to scroll past.