Designing an Escape for a Cause
project overview
Phoenix Children’s Hospital Foundation’s annual Beach Ball gala brings together donors, community leaders and supporters to raise funds benefiting children and families receiving care at Phoenix Children’s.
For this year’s event, the goal was to transport guests beyond the traditional gala experience by creating an immersive Ibiza Nights theme that felt elevated, vibrant and unforgettable.
The challenge was turning a theme into a complete visual experience that built anticipation before the event and carried guests through the evening.
client
Phoenix Children’s Hospital Foundation
role
Art Director & Designer
As Art Director and Designer, I helped bring the Beach Ball event identity to life, including:
Event logo design
Visual direction
Print design
Event collateral
Guest experience materials
A successful gala is about more than the event itself. It is about creating an atmosphere that guests remember and a story they want to be part of.
The challenge was creating a visual identity that captured the energy of Ibiza while still feeling aligned with the sophistication and mission of Phoenix Children’s Hospital Foundation.
The goal was to shift the perception from "An annual fundraising gala" to "A once-in-a-lifetime experience supporting an important cause."
the challenge
the idea
An escape for a greater purpose.
Inspired by the effortless energy of Ibiza nights, the creative direction brought together coastal luxury, vibrant nightlife and elevated design to create a sense of destination, with special guests DJ Pauly D and DJ James Kennedy.
The visual identity transformed the Beach Ball into more than an event. It became an immersive experience designed to excite guests, build anticipation, and celebrate the impact of giving.
the visual direction
The design system blended the relaxed elegance of Ibiza with the sophistication of a premier philanthropic event.
The logo and supporting visuals incorporated a modern, elevated aesthetic with bold typography, expressive details and a sense of movement inspired by Mediterranean nightlife.
Every element was designed to create consistency across the guest journey, from invitations and printed materials to event-day experiences.
The identity was applied across multiple guest touchpoints, including the event logo, invitations, print collateral, and signage.
Each piece worked together to create a cohesive experience that brought the Ibiza Nights theme to life.
the results
The Beach Ball branding helped create a memorable and immersive event experience while supporting Phoenix Children’s Hospital Foundation’s fundraising efforts.
Results included:
$1M+ raised for Phoenix Children’s Foundation
A cohesive event identity and visual system
Elevated guest-facing materials
Stronger connection between theme and event experience
A memorable branded experience for attendees
how we got there
