Built to Steal the Show
project overview
Got You Covered has been creating unforgettable entertainment experiences for years, but its brand wasn't keeping up. The identity felt dated, the website was hard to navigate, and neither reflected the quality of the talent nor the experience they were known for.
The goal was simple: create a brand that feels as exciting as the events themselves and build a website that makes finding and booking entertainment effortless.
client
Got You Covered Entertainment
role
Art Director
As Art Director, I led the visual direction of the rebrand from concept through execution. My work included:
Overall visual system
Brand identity
Typography
Website design
UX/UI
The biggest challenge wasn't designing a new logo. It was creating a brand that could appeal to everyone from brides to corporate event planners while still feeling fun, energetic, and premium.
The website also needed a complete rethink. Users needed a better way to browse talent, understand the company's offerings, and quickly submit an inquiry.
the challenge
the visual direction
We started by digging into what makes a live event memorable. It's not just the music or the production. It's the anticipation, the energy, and the feeling that something exciting is about to happen.
That became the foundation for the entire visual direction.
We explored typography, color, and graphic elements inspired by stage lighting, movement, and celebration to create a brand system that felt bold without being overwhelming. Every decision was made to bring more personality into the brand while keeping it polished enough for high-end events.
On the digital side, we redesigned the website with a focus on usability first. Navigation was simplified, content was reorganized, and the booking experience became much more intuitive.
the results
The new identity gave Got You Covered a brand that finally matched the caliber of the experiences they deliver.
Results included:
Increased desktop performance score from 46 to 93
450+ new users within the first 30 days of the new website launch
AZIMA Excellence: Consumer Website
More importantly, the team now has a flexible brand system that works across every touchpoint, from the website to event materials and everything in between.
Experience the magic: gotyoucoveredmusic.com
how we got there
