make infinite impact
St. Vincent de Paul (SVdP) provides more than immediate aid – they transform lives. When SVdP sought to raise awareness about the Arizona Charitable Tax Credit and encourage donations, they turned to TJA to craft a powerful campaign that would resonate with donors for years to come. The “Make Infinite Impact” campaign highlighted the ripple effect of every contribution, showing how donors could make a significant difference without spending additional money beyond their tax obligations. From creative concepting to video production, TJA brought this vision to life with stunning visuals and compelling storytelling that showcased the real people whose lives have been changed by SVdP’s services. The result? A campaign that not only elevated awareness but also inspired meaningful action.
CLIENT
St. Vincent de Paul
DELIVERABLES
Creative Concepting
Media
Video
Photography
Print Collateral
ROLE
Art Direction
Photography
ADDITIONAL CREDITS
Darren Simoes | Creative Direction
Tori Arrington | Design
Jason Johnson | Video
The “Make Infinite Impact” campaign stands out for its authenticity and innovation. By featuring real SVdP recipients and case workers, the campaign fostered a deep emotional connection with the audience. Despite budgetary and logistical challenges, TJA delivered high-quality assets that effectively communicated SVdP’s mission and the ease of donating through the Arizona Charitable Tax Credit. The end-of-year performance metrics indicate a 13% increase in donations, particularly from new donors, among other milestones including:
7% increase in revenue
2.4% increase in conversion rate across display/native channels
Improved CTRs across native/display and Facebook
Join the movement to make an infinite impact at www.svdpaz.org.
